Cityen.cl - Emprendimiento y Negocios

Bairon Henríquez de 16 y Gabriel Urrutia de 20 años, son los jóvenes emprendedores de Talcahuano que ganaron el concurso de Diseño de Sitio Web y un servicio de Posicionamiento Web en Google, organizado por AméricaInternet.cl. Ambos proyectos aportaban un directo beneficio a la comuna en el ámbito social, económico y de actualidad.

Henríquez logró juntar 560 votos con su proyecto denominado “Carnaval Talcahuano”, y Urrutia, con 477 votos, destacó en posicionamiento web con la propuesta de “Radio Zer0limite”. El premio de cada uno fue una plataforma de $ 2 millones y el servicio de posicionamiento web por un año, valorado en $ 1,5 millones.

Con esta iniciativa, AméricaInternet.cl impulsa la competitividad nacional y facilita el camino de emprendedores hacia la creación de nuevas empresas a través de Internet, todo mediante herramientas web disponibles hoy en día.

If you are a local business owner you might consider Google Places. It combines Google Maps with the former Google Business Directory. These listings are more and more relevant and positioned within the organic search results; especially for local searches such as "Dentistas en Las Condes", "Restaurantes Vitacura".

It is very simple to set up and you can enter your opening hours, address, contact number and then verify via SMS, phone or postcard.
You can also add a few key words, upload images and even attach a video to your listing.
Google has recently introduced an ‘areas served’ option to this service. This allows you to specify whether clients come to your store or, if you provide services at the client’s site. You can specify how far outside of your verified address you’re willing to travel and which in areas (Citys or Comunas) you cover.

Even in Google Places 'Content is King'. The more information you provide in your entry, the more likely is it to rank higher. Use a keyword rich text including the brands you are selling.

A really nice feature is the Coupons tab. It takes just a few minutes to set up and can actively encourage new business. Even small incentives such as 15% off or buy one get one free can draw attention and clicks. Simply input a one or two line description and within a few hours, coupons for your company will start to appear. They can even be downloaded to Smart Phones!

As always, also in Places it is very important that the listing is up-to-date. Does your shopping window shows the new collection, has the entrace hall of your hotel been redecorated; log back in and add the new images. If you have a video from a recent event, log back in and upload. The more often you add information and content, the more likely your listing is to be seen within the first block of local business listings on Google.